Sahi Setu brand kit
Logos, colours and fonts for Sahi Setu. Please use these files as they are.
Logos
SVG files are vector: use them for print and anywhere they are supported. PNGs are transparent unless noted.
Colours
#162A4BShield, headings, primary buttons, status bar#26956B"Setu", success, highlights, icons. Large or bold text only#1E7A57Green body text and links on white#F1F4F9Page and app background, icon background#FFFFFFCards, the S#B42318Fraud alerts and emergencies only. Never in the logoTypography
Poppins
SemiBold 600 and Bold 700 for headings, UI and the wordmark; Regular 400 and Medium 500 for body text. The same family as the logo.
Noto Sans Devanagari
600 for headings, 400 for body. Hindi text, matching सही सेतु in the logo. Use other Noto Sans scripts as needed.
In the ZIP, fonts/ has these files: Poppins SemiBold and Bold (TTF), Noto Sans Devanagari (variable TTF), each with its SIL Open Font License. Get Regular, Medium and any other weight from Google Fonts. All are free to use, including commercially.
App, store and web assets
App icons
App Store and Google Play
Usage rules
- Use the files as they are. Never recolour, outline, add effects to, rotate or stretch the mark.
- Never retype the wordmark in a font. All text in the SVGs is already converted to outlines.
- Clear space: at least the width of the S's stroke on every side.
- Minimum size: emblem 16 px; horizontal lockup 120 px wide.
- Backgrounds: white, Paper
#F1F4F9or Navy#162A4B. On navy, use the -on-dark files. - Green
#26956Bis for large or bold text and icons; use#1E7A57for body text and links. - Keep safety red
#B42318for fraud alerts only, never in the logo. - Don't present Sahi Setu as a government body, the police or a bank.
Sahi Setu is a brand of Next Gen Payment Wallet India Private Limited. The company's own kit is at nextgenpaymentwalletindia.com.
Questions about the brand, or need a file in another format? Write to support@sahisetu.com.